Page 9 - Lori Wright News Today

Apple’s Not Happy With Epic’s Xbox Witness Image: Epic / Apple / Kotaku On Wednesday, vice president of Xbox business development Lori Wright testified in the ongoing trial between Epic and Apple. Now, Apple wants the court to make an “adverse credibility finding,” due to Microsoft withholding pertinent documents in her testimony. Advertisement Apple’s lawyers took issue with Wright’s testimony in a motion filed yesterday, pointing out that Wright cited information in documents that...

Search Microsoft Confirms They Have Never Profited From Selling Xbox Consoles By Tyler Lee, on 05/07/2021 02:45 PDT Over the years, Microsoft has pushed out different models and generations of Xbox consoles. The consoles are sold at a few hundred dollars each, but what’s interesting is that Microsoft has actually never profited from selling them. This interesting nugget of information was revealed during the Apple VS Epic trial. Advertising During the trial, M...

Series-S business.  Updated on 6 May 2021 The Epic Games v Apple trial is continuing to surface interesting titbits of information about the inner workings of the games industry, and the latest is that Microsoft has never made profit from the sale of console hardware. This may not be the most surprising news of all time, given consoles are in the games industry have traditionally been sold at a loss - but you rarely hear companies admit this out loud. Euro...

05 May 2021, 11:05 pm Apples App Store is not only affecting Epic Games. Microsoft, another tech giant has been contending that the Cupertino companys service has an impact on its XCloud gaming service. On Wednesday, May 5, the Redmond firm hit back Apple during the antitrust trial between it and Epic. For Microsofts gaming, media, and entertainment VP Lori Wright, the action of the iPhone producer has barred them from rolling out the cloud gaming service in its App Store which gained some atte...

Why the bad iPhone web app experience keeps coming up in Epic v. Apple Safari just doesn’t support key features — and Safari’s the only option Share this story Epic v. Apple trial as a potential alternative for getting Fortnite on the iPhone: web apps. It’s an intriguing idea, as web apps are able to do surprisingly complex things: just look at a Chromebook or even game streaming services on the iPhone. But potential is far from reality, because the ability for web apps to look, feel, ...

Xbox Consoles Never Turn a Profit ✖ During the court case between Apple and Epic Games, Xbox vice president Lori Wright was called to testify. In her testimony, Wright was asked by Epic Games lawyer Wes Earnhardt about the overall profitability model of Xbox. Wright revealed that no Xbox console has ever been sold at a profit for the company. While that might not seem like a good business model, Wright revealed that Xbox profits off the software and subscriptions it sells, instead. Wrights te...

(Photo by Louis-Philippe Poitras on Unsplash) Its a well-known fact that when a new game console launches, its typically sold at a loss. But as hardware revisions and mass production ramp up, costs fall and the console should eventually become profitable. However, thats never happened for an Xbox console, according to Microsoft. As Protocol reports, Xbox business development VP Lori Wright is a third-party witness in the Epic vs. Apple trial. Epics lawyer Wes Earnhardt asked Wright: "How much m...

May 6th, 2021 Brittany Hosea-Small / reuters Once again, the Epic Games v. Apple court fight is revealing inside information about the gaming industry. Microsoft testified at the trial yesterday as a witness for Epic, and explained how iOS rules essentially blocked its xCloud gaming service, as Ars Technica and others reported. It was also justified its own 30 percent commission on Xbox Store apps and explain why console store rules need to be different from those on PCs or smartphones.  Epic...

The Microsoft exec also pointed out that special-purpose devices often have a different business model. Whereas Apple earns a crust from the sales of devices, with App Store revenue ancillary, games consoles are effectively loss leaders, sold for less than the manufacturing cost in the hope the vendor will recoup the difference through software and content sales. The distinction, based on Wrights testimony, is that nobody would purchase the Xbox with plans to use it like an open-ended platform....

Epic Games doesnt tolerate rule-breakers on its platforms, Apple argued in the Epic v. Apple trial, drawing parallels to the actions that led to "Fortnite" being removed from the App Store. Credit: Epic Games Epic Games Technical Director Andrew Grant was on the stand Wednesday, explaining why a game like "Fortnite" couldnt be delivered as a web application. During his testimony, however, Apples lawyers began a line of questioning to establish that, much like Apple, Epic ha...