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Return of Live Events Powering Promo Sales Distributors aren’t back to pre-pandemic levels yet with sales related to events, but the growing number of in-person activities is fueling business. Chris Ferriter was stoked to be in this kind of rush again. When an NBA team learned it could have more fans in attendance at its home playoff games than initially expected, the franchise turned to Ferriter’s Miami-based promotional products distributorship SoBe Promos (asi/245603) to provide large quantities of branded T-shirts to give away in the arena. It was a rush job with a no-room-for-error deadline, but Ferriter couldn’t have been happier for it.

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