Gen Zers are more likely than any other generation to say that the climate crisis is their top concern yet they continue to make up a large portion of fast fashion buyers despite the environmental impact of the industry being common knowledge among the generation.
New research from Guangdong University of Technology, set to be published in May 2024, found that wearing a pair of fast-fashion jeans just once creates a whopping 2.50 kg of carbon emissions. The environmental wear-and-tear of the pants is equivalent to driving 6.4 miles in an average gasoline-powered car.
For some, rummaging through charity shop rails is a fun hobby – the end goal being “the thrill of the find”, an affordable treasure hidden in a sea of bric-a-brac.
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