Few brands have had the kind of immediate impact on the car industry as Tesla. The American brand has been a catalyst for the mainstream adoption of electric vehicles and become one of the most popular carmakers in the world, in a remarkably short period of time.
Is Tesla a luxury brand? It seems like a simple question on the surface, with many of you probably assuming it is based on its pricing, history and, arguably, its stock price. Indeed, in its home market, the USA, Tesla is often referred to as a ‘luxury brand’ and compared against the likes of Audi, BMW and Mercedes-Benz.
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