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trove for advertisers. virtually no other website can claim so many people are coming to it and staying so long. part of the appeal of facebook is that they have really detailed information on who s using the service, every time you interact with facebook, you leave a kind of digital fingerprint. reporter: a digital fingerprint providing valuable information for marketers, which is why the ipo is expected to easily raise the $5 billion in cash facebook says it needs to enhance and expand. generally, it is institutional investors who benefit from any ipo. the tough thing about ipos is that if you aren t a very large investor, you generally don t have access to them. reporter: but analysts suspect zuckerberg will make an exception and somehow allow facebook s 800 million members to get in on the action when the stock goes on sale probably some time in may. chris clackum, nbc news. now to presidential politics. mitt romney is savoring his big primary win in florida. he
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