Trends and Insight 144 Add to collection
With just weeks to go until the start of the torch relay for the Olympics in Tokyo, LBB’s Natasha Patel speaks to creatives in the country to hear their predictions for the Games
In the lead up to 2020, the focus was on the stellar sporting events that were peppered through what was meant to be an exciting year; the UEFA European Football Championship, World Athletics Indoor Championship, Wimbledon, The Olympics… the list was huge. And so, while many events have been postponed or rearranged thus far, the focus in recent months has been on Japan and the sheer uncertainty surrounding the Olympic games.