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"Surveillance capitalism in the middle east retail sector" by Amal Alharthi, Corinne Cortese et al.

Big Data has dramatically changed the competitive landscape of the global economy (Demirkan et al., 2015). Big Data capabilities enable marketers to differentiate customers by accessing and analysing their daily activities to influence the customers’ choices in a way that increases profits. Marketers are thus motivated to design technologies that extract as much data as possible to tempt customers, and even lock them into a cycle of commitment. This process of data extraction is the first stag...
Roslender Nielsen Dillard Vinnari Big Data Middle East Big Data Ccounting Based Marketing Practices
Source: uow.edu.au

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