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Coca Cola's first Australian alcoholic beverage launches via Hero + McCann

The Coca-Cola Company celebrates perfect contradictions in new Topo Chico Hard Seltzer global launch campaign via HERO + McCann

Tips on Developing a Dynamic Social Impact Strategy for Brand Growth

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Share a Coke kicks off for summer with new nicknames and colloquialisms

Share a Coke kicks off for summer with new nicknames and colloquialisms December 16, 2020 10:22 Coca-Cola is giving Australians a chance to be involved in its summer campaign, calling upon people to give a shout out to who they would like to share a coke with. In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen. This year, up to 170 unique ads will be created from the 10-second clips participants send in.

Aussies can 'taste the feeling' of TV fame with return of 'Share a Coke' campaign via Ogilvy

December 16 2020, 9:51 am | BY Ricki Green | 9 Comments From giant beach balls and eskies to sliding down sand dunes, Coca-Cola ads are synonymous with good times over the Australian summer. Now, thanks to the return of Share a Coke, everyday Aussies will have a chance to star in an iconic Coca-Cola TV ad in a new campaign via Ogilvy Sydney.   Up to 170 unique ads will be created and broadcast on various platforms, providing lots of opportunities for Aussies to potentially ‘taste the feeling’ of TV fame. This year, Coca-Cola is holding an ‘open casting’ giving anyone the chance to star in its TV ads. To make the cut, Aussies simply need to film a short video of themselves giving a ‘shout out’ to a mate they would like to Share a Coke with this summer.