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A Mexican city that once perfumed the world pushes to revive vanilla

A Mexican city that once perfumed the world pushes to revive vanilla
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Being vanilla is no bad thing: Mexican city that once perfumed the world is pushing for a revival of the sweet spice

Mexico was the world’s leading supplier of vanilla more than a century ago, before it lost its title. Those tied to Mexico’s vanilla industry are working to increase the spice’s local consumption and production.

In the Mexican city that once perfumed the world, a push to revive vanilla

Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.

In the Mexican city that once perfumed the world, a push to revive vanilla

Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.

In the Mexican city that once perfumed the world, a push to revive vanilla

Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.

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