Latest Breaking News On - Lucy formosa - Page 1 : vimarsana.com

Samsung Ads' "Behind The Screens" Event: Showcasing Market Leadership In Connected TV

Outlook - TV in 2024 will be about measurement, fragmentation and streaming

“I haven’t been this excited for a year ahead in a long time.

Lucy Formosa Morgan on the ad market's biggest challenges

AI, the WFH revolution, the big spending ad categories and the challenges for agencies.

Media agencies on Victoria's Commonwealth Games exit

Broadcast rights hadn’t been finalised.

Media agencies on VOZ

“As VOZ becomes currency, we see great potential for integrating cross-channel opportunities more seamlessly into our media buys.

Twitter Australia lost 46pc of its ad dollars after Elon Musk's takeover

In the weeks after billionaire Elon Musk took over Twitter, advertisers pulled almost half of their advertising – costing the platform millions of dollars.

DE&I efforts by Australian media not translating to on-screen targets: Magna

Mediabrands' Media Responsibility Index says Aussie media lags in sustainability + inclusivity

Australian media are lagging global counterparts on sustainability commitments and DE&I ambitions are not translating into accountability. These are two key findings of the Australian report of IPG Mediabrands’ latest Media Responsibility Index, launched today. Compiled by IPG Mediabrands

Australian digital ad spend booms while linear TV staggers into 2023: Magna forecast

Australia's ad market up +8% this year to reach $22.3 billion – Magna's Global Ad Forecast – Campaign Brief

Australia’s advertising market grew by +8% this year to reach AUD 22.3 billion ($16.8 billion) and an additional +5% in 2023 to AUD 23.5 billion ($17.7 billion) according to MAGNA's Global Advertising Forecast for December 2022, released today. This reflects the economic growth environment. GDP will