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Industrywide, the pandemic largely put the NDC project on ice. Photo Credit: Rawpixel/Shutterstock
Assessing the progress of IATA s New Distribution Capability standard over the course of the pandemic really depends on who you speak to.
While IATA has said the technology standard reached its target of 20% of NDC bookings in the indirect channel by June 2020, it was for mostly domestic leisure bookings.
The organization is now talking much more about airline retailing and its airline retail maturity program.
But there s little doubt that momentum for the standard was lost during the pandemic, with airlines losing millions and most travel agencies left with little or no business.