How did I avoid paying Venice s new entrance fee ? By joining the local Venezia FC fans | Venice holidays theguardian.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theguardian.com Daily Mail and Mail on Sunday newspapers.
Never mind the scoreline, check out the merch. Following an American takeover and an ultra-slick redesign by a hip German brand consultancy, second-division Italian club Venezia FC have become a social media sensation. With shirts this sexy, does it matter if they never win again?