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iQIYI expands advertising opportunities to Asian communities in ANZ

iQIYI expands advertising opportunities to Asian communities in ANZ
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Building Stronger Consumer Connections through Drama Product Placement

Eventbrite - Australia China Business Council NSW presents Building Stronger Consumer Connections through Drama Product Placement - Thursday, September 16, 2021 - Find event and ticket information.

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Speaking their language: Australian advertisers missing the mark with Chinese speaking audiences

Speaking their language: Australian advertisers missing the mark with Chinese speaking audiences A massive market is being overlooked, writes EternityX ANZ director Luke Bussell. April 14, 2021 10:28 by LUKE BUSSELL Australia is a multicultural country, made up of many diverse and thriving ethnic groups. According to the ABS in 2017, 21% of Australians speak a language other than English at home. Regarding Chinese-speaking consumers specifically, the 2016 Census found Australia is home to more than 1.2 million people of Chinese ancestry, with around 68% of which speak either Mandarin or Cantonese at home. Yet, for the most part, our advertising doesn’t reflect this. Thinkerbell’s recent ‘Tastes Like Australia’ Vegemite campaign, ran in conjunction with Harmony Week, bucked this trend and generated a bit of industry buzz as a result. And while it can only be a good thing to acknowledge and celebrate culturally diverse campaigns, they shouldn’t just be running during H

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Chinese AI marketing platform EternityX expands to Australia

Chinese AI marketing platform EternityX expands to Australia
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesNew south walesRichard andrewLuke bussellTony skvarcRichemont groupEternityx australiaSoutheast asiaCharlene reeபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்புதியது தெற்கு வேல்ஸ்ரிச்சர்ட் ஆண்ட்ரூலூக் பஸ்ஸெல்பணக்காரர் குழு

AI-based martech platform EternityX expands to Australia

AI-based martech platform EternityX expands to Australia February 4, 2021 8:02 Artificial Intelligence (AI) marketing technology business EternityX is opening its first office in Australia, with digital tech organisation Allegiant Media appointed to launch the brand locally. EternityX is an omni-channel marketing platform which delivers real-time insights into consumer behaviour in China, and its Australian branch will focus on connecting brands and consumers through cross-border, cross-culture e-commerce and service offering initiatives. Its focus will include advanced education between China and Australia, which Allegiant Media has experience in, particularly in assisting advertisers and agencies to connect with Chinese-speaking audiences in Australia. Tony Skvarc and Luke Bussell

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