/PRNewswire/ -- The filmmakers behind the indie hit Bottle Shock starring Alan Rickman, Chris Pine and Bill Pullman are experimenting with a new platform...
Yougov acquires open banking start-up Lean App
The app's founders will stay on and become part of Yougov
Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.
Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US.
Lean App’s founders – Luke Dugdale, Tom Stuart, Maz Lascombe and Artur Jurgenson – will all join Yougov as part of the deal.
The transaction will allow Yougov to use financial data – such as the value, timing and frequency of purchases made on and offline – to improve its products.
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