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Lululemon Throws in the Towel on Mirror Fitness Device, Partners With Peloton

Peloton and Lululemon have stopped fighting and will now work together on fitness content and apparel in a deal that spells the end for the $1,500 Mirror Studio device.

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Lululemon Inks Five-Year Partnership With Peloton, Discontinues Mirror – Footwear News

Lululemon will become the primary athletic apparel provider for Peloton, which will become exclusive provider of Lululemon's digital fitness content.

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Analysts: Lululemon's Peloton Deal Might Not Be a Game Changer – Footwear News

Analysts were overall upbeat about Lululemon's deal with Peloton, but some were more hesitant to describe it as a game changer.

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