Tata Group s Tanishq opened three stores in the US - in Houston, Frisco, New Jersey - last year and one in Chicago in March 2024. It plans aggressive expansions in the US citing demand despite the operational complexities of opening stores in unfamiliar territories . Kalyan Jewellers hopes to open two stores in the current fiscal in New Jersey and Chicago.
Prominent Indian jewellery brands are expanding in the US despite challenging economic and geopolitical conditions. Luxury brands are capitalizing on the growing market and significant purchases by affluent members of the Indian diaspora. Tanishq, Kalyan Jewellers, and Vummidi Bangaru Jewellers are among those expanding their presence, with Tanishq leading aggressive expansion plans.