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April 26, 2021
Press release content from Accesswire. The AP news staff was not involved in its creation.
December 15, 2020
Your trademark is a household word, and worth fighting for By: David Taylor, Contributing Writer December 14, 2020 3:43 pm You probably know that Jet Ski, Styrofoam and Xerox are all registered trademarks. Yet, they have become synonymous with the entire category of products in which they compete. Xerox Corporation has fought for years to discourage using the word “Xerox” as a verb, referring to making a copy. This is the paradox of all the hard work it takes to...
December 14, 2020
Your trademark is a household word, and worth fighting for By: David Taylor, Contributing Writer December 14, 2020 3:41 pm You probably know that Jet Ski, Styrofoam and Xerox are all registered trademarks. Yet, they have become synonymous with the entire category of products in which they compete. Xerox Corporation has fought for years to discourage using the word “Xerox” as a verb, referring to making a copy. This is the paradox of all the hard work it takes to...