Reask, a tech company that provides catastrophe modelling, climate analytics and data using machine learning techniques and artificial intelligence, is
James Murdoch isnât the only one in the family going green
Jan 29, 2021 â 10.40am
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James Murdochâs brother-in-law has been quietly toiling the green credentials at his Australian agricultural properties, which has led to a $500,000 deal with tech giant Microsoft to help its mission to go carbon negative by 2030.
The deal, the single biggest trade of carbon credits by an Australian farming business, involves Microsoft buying carbon credits sold by Alasdair MacLeodâs Wilmot Cattle Company to the Regen Network, a US-based platform aiming to reverse climate change through encouraging carbon removal.
Microsoft aims to become carbon negative by 2030, and by 2050 it wants to have removed from the environment all the carbon it has emitted directly or by electrical consumption since it was founded in 1975.