Musicians have been advised to make maximum use of data available to them in terms of where their listeners are in the world, when they listen to music and how they search for new acts and new music.
A popular reggae artiste in Kumasi, Mr Jackson Elvis Atuah a. k. a Papa Jay has stressed the need for members of the Ashanti Regional chapter of the Musicians Union of Ghana (MUSIGA) to rally behind the current chairperson of the outfit, Madam Augustina Addison to champion a good cause for the association.