earning 16 sports emmys during his time in the broadcast booth. madden s playing career was short lived. he was drafted in 1958 by the philadelphia eagles but an injury cut it all short. that s when he decided to try his hand at coaching becoming the youngest coach in football history at the age of 33. in 1977, he led the oakland raiders to a super bowl victory and still the franchise all-time leader. madden was inducted in the pro football hall of fame in 2006. boom! reporter: madden was a television advertisers dream becoming the pitch man for numerous brands. let me tell you, pace is the place for me. reporter: madden lending his voice and name to what is now called madden nfl. anything that goes that far, that fast ought to have dinner and in-flight movie. reporter: his video game is still the most popular game ever, selling more than 100 million copies worldwide.
red coach in history at the age of 33. in 1977 he led the oakland raiders to a super bowl victory. he was inducted into the pro football hall of fame for his coaching career in 2006. madden was a television advertiser s dream becoming the pitch man for numerous brands. let me tell you, ace is the place for me. reporter: in 1988, madden entered the video game world lending his voice and name to what s now called madden nfl. anything that goes that far that fast ought to have dinner and an inflight movie. reporter: his game is the most popular video football game ever, selling more than 100 million copies wiorld wide. his passion for the game is what will always be remembered. some of us think maybe we will be immortal, we ll live forever. when you really think about it, we aren t going to be.