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April 27 2021, 2:33 pm | BY Ricki Green | 6 Comments
Independent creative agency The Royals has joined forces with feminist author Clementine Ford to end all the confusion surrounding consent and… milkshakes.
The social video, titled ‘Consent is a Conversation’, is shot in a diner – a not-so-subtle nod to the government’s recent Respect Matters campaign.
Today, the video launches via Clementine Ford’s Instagram profile and aims to open up the conversation about consent in a way that’s uncomplicated and free from milky metaphors.
Says Ford: “We don’t need metaphors or complicated analogies to explain consent. In fact, the easiest way to understand consent is to talk about it. It’s a dialogue between sexual partners that prioritises respect and wellbeing, and this shouldn’t be hard for people to understand. Consent is an ongoing conversation, and we hope that by doing this we encourage people to start having that conversation.”