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Penhaligon's CEO on the Brand's Timeless Heritage and Success

Share Established in 1870 by a Cornish barber, British brand Penhaligon’s doesn’t just create complex and elegant fragrances, but also tells timeless and intriguing stories. William H. Penhaligon’s first fragrance, Hamman, created in 1872 and inspired by the Turkish Baths where he was resident barber, paved the way for the brand’s ground-breaking approach. From royal recognition to global stardom, more than a century later, the perfumer is still a symbol of British excellence and effortless savoir-faire. We talked to Lance Patterson, who joined Penhaligon’s & L’Artisan Parfumeur in May 2014 as CEO, about the brand’s heritage, present and future.

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