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Yes, You Can Plan For Breakout Success. Example? Fishwife.

Becca Millstein, the co-founder and CEO of Fishwife, a stylish brand of sustainable tinned seafood lauded by Whole Foods buyers and “Vogue” magazine editors alike, discussed the impact of its striking label design on trial and word-of-mouth marketing, scaling a niche concept and how she navigated and learned from a potentially devastating sourcing crisis.
United States Becca Millstein Caroline Goldfarb Van Leeuwen Ray Latif Whole Foods

April Fool's Day: From plastic flavoured gum to beer branded protein powder

We hope you’ve taken a moment to recover from April Fool’s Day over the weekend. Now that we’ve stopped scrambling to cover stories about plastic-flavoured chewing gum and meal kits to take to the moon, we’re bringing you the April Fool’s gags that (almost) had us… well…fooled.
Rosie Goddard James Crisp Plastic Bag Plasti Chew Plastic Bag April Fool

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