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Saffola launches new campaign for its Chyawanprash product

Saffola launches new campaign for its Chyawanprash product
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Saffola Chyawan Amrut takes on the amusing new trend of consuming too many herbal supplements…

Saffola Chyawan Amrut takes on the amusing new trend of consuming too many herbal supplements… Share Via: … It, instead, asks folks to consume Chyawan Amrut whose Ayurvedic ingredients will boost your immunity. If the heightened focus on health and immunity was one of the benefits we gleaned from last year, there’s also a weird pitfall to it. The high amount of natural or Ayurvedic supplements/drinks we’ve started to consume. So much so that it has now become hard to keep track. It’s this amusing habit that FMCG giant Saffola has taken on in its new spot made by creative agency 82.5 Communications. Featuring three generations of a family (grandparents, parents and children), we see how through the course of a day, the family has to sit down for Chyawanprash time , “Kadha time” and “Haldi-doodh time”…

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