The rise in SUV popularity has propelled Mahindra & Mahindra to the forefront of the Indian automotive sector. Despite previous struggles with only the Scorpio as its flagship, the company has turned the tide and emerged as the leading revenue earner in the SUV segment, outperforming competitors like Toyota, Hyundai, Tata Motors, Kia, and Maruti Suzuki.
Mahindra & Mahindra Ltd., a leader in India's SUV market, launched the XUV 3XO on April 29, 2024. This compact SUV is set to disrupt the automotive industry with its advanced design, superior technology, and comprehensive safety features.
Mahindra & Mahindra Ltd aims to secure a top-two position in the compact SUV segment within the next three years, targeting significant growth in SUV volumes, particularly in the mid-to-high teens range. The company unveiled its compact SUV, XUV 3XO, priced at Rs 7.49 lakh. Currently ranked fifth in the sub-four-metre compact SUV segment, Mahindra eyes the top spot in the next few years.
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