Key takeaways from Variety's Entertainment Marketing Summit, presented by Deloitte, which brought together more than 600 marketing professionals, creators and influencers.
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Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across