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Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.

The share price for Bud Light have reportedly hit a record high despite the transphobic backlash to deal with TikToker Dylan Mulvaney.

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

Mulvaney and Bud Light have faced a barrage of criticism from those on the political right since Bud Light’s advertising campaign kicked off. Since the…

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

Alissa Gordon Heinerscheid, the brands newly tapped vice president of marketing, shared that vision late last month, and has since been met with pushback from right-wing customers.

Sales drop after Anheuser-Busch teams up with Dylan Mulvaney to attract younger drinkers

An executive for Bud Light described the brand’s image as “fratty” and signaled her intention to infuse the brand with “inclusivity.”

Country music star John Rich is boycotting Bud Light as the controversy over the beer giant retaining trans influencer Dylan Mulvaney as an ambassador rages on.

Bud Light's marketing vice president has said the brand had to be more inclusive and ditch its “fratty” reputation to survive.