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When Ynon Kreiz arrived at Mattel’s new CEO in 2018, he had big plans for a Barbie film. But he didn’t care if the movie sold a single additional doll.

NYT: Film paid off to a degree that even the CEO could hardly have believed possible.

The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

When Ynon Kreiz arrived at Mattel in April 2018, the newly installed CEO had one mantra when it came to a feature film starring Barbie, a project he really wanted to get off the ground: He didn’t care if the movie sold a single additional doll. But “Barbie” the film had to be good and a cultural event. It had to be different. It had to break molds. And if that meant turning the CEO of Mattel — i.e., himself — into the object of comic ridicule in the portrayal o...

Mattel's Chairman and CEO Ynon Kreiz will receive the 2023 Israel Film Festival's Industry Leadership Award at the Saban Theatre this November.

Mattel is creating its own cinematic universe, with its toys at the centre and Hollywood's biggest stars taking on iconic roles.

Mattel is creating its own cinematic universe, with its toys at the centre and Hollywood's biggest stars taking on iconic roles.

Ynon Kreiz became CEO of Mattel, the Barbie maker, in 2018. He inherited a company with declining sales, increasing costs and a nine-year low stock price.

The Barbie movie starting Margot Robbie is expected to be a massive hit for Mattel and Ynon Kreiz.

Investors at Greycroft, Insight Partners, NFX and Norwest Venture Partners will help judge the Startup Battlefield at TechCrunch Disrupt 2023.