TikTok’s hottest trend has been drugstore dupes for luxury products. Whether that be skincare or makeup, everyone’s trying to save their money on their everyday routines. Blame inflation, blame the job market, but saving money never goes out of style.
A beauty dupe, short for duplicate, is an inexpensive product that mirrors the benefits, formulation, quality and/or look of a more expensive one – and they are gaining new traction online.
The combination of a primer, highlighter, and skincare has gone viral with the Charlotte Tilbury Hollywood Flawless Finish. Here are 11 dupes under $30 for that vital product.