What they’re reading
By DIANA NGILA
Managing Partner, Kenya-Ogilvy Africa
The first quarter of the year is almost over, have you achieved your reading goals? How many books have you read so far?
As an executive who works from home and with two young children, I felt that having a target was setting up myself for failure. So at the beginning of the year, I set to read more than I did last year. So far, I have read seven books.
‘Brands on a Mission’ by Dr Myriam Sidibe is on how brands can achieve social impact and business growth. Every marketer should read this and listen to her TedTalk, ‘The Simple Power of Handwashing.’ ‘My First Time’ by Janet Mbugua is another book that I have read this quarter. As a woman and a mother of girls, this one hit close to home.