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How data brokers already know everything about you

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congressโ€™ approach to artificial intelligence and data privacy.The stakes are high b...
United States Anne Toomey Mckenna B Lynn Winmill Data Exchange University Of Richmond Federal Trade Commission

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Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals

EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.
United States B Lynn Winmill Data Exchange Federal Trade Commission Many Device Many Audience

Data brokers know everything about you: What FTC case against ad tech giant Kochava reveals, ET Telecom

The FTCs recently unsealed amended complaint against Kochava makes clear that theres truth to what Kochava advertises: it can provide data for "Any Channel, Any Device, Any Audience," and buyers can "Measure Everything with Kochava."
United States B Lynn Winmill Data Exchange Federal Trade Commission Many Device Many Audience

Analysis | Data Brokers Know Everything About You – What FTC Case Against Ad Tech Giant Kochava Reveals

Anne Toomey McKenna, a visiting Professor of Law at the University of Richmond, offers her thoughts on the Federal Trade Commission's case against ad tech giant Kochava, and what the case reveals about the industry and how much it knows about all of us.
United States B Lynn Winmill Gorodenkoff Shutterstock Data Exchange Federal Trade Commission Many Device

data brokers: Data brokers know everything about you: what FTC case against ad tech giant Kochava reveals

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission (FTC) over its secretive data acquisition and AI-aided analytics practices. The FTCs recently amended complaint reveals that Kochava collects and sells sensitive location and personal data, which allows it to predict and influence consumer behavior.
United States Indian School B Lynn Winmill Indian School Of Business Offering College Northwestern University

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