The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing and the cutting good jobs on aufner the economy because the way that these companies were freeing up money to spend on this much more aggressive kind of Lifestyle Mark
We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely Youth Cu
About really Hey European Union can pull yourself together. Login as root ill say it again. Busy metro if you try to label this operation as an invasion heidi kid did you needed and its all very simple she was we will open the gates couple and send three point six million refugees your way. This is the turkeys president Recep Tayyip Erdogan that are already fees owed you humanitarian alert cicivilians have begun fleeing towns in northeast here that are being targeted by. T turkish extracts. Turkrkish jets contine to pound Northern Syria with air strikes and artillery bombardment tens of thousands of civilians are fleeing. President trump born signed her to safeguard civilians as it needs to take out kurdish point is it considers terrorists. But a balm wants five does not discriminate between a soldier and a civilian and p plenty of them not to have found themselves in the firing line adam. Inside in the morning we were hit with six or seven shells and now there are p peope you c cannot
The time has just gone half past fourin the time has just gone half past four in the welcome to hardtalk, south africas mandala devotion struggle against white rule has a special place in african house but continent wide respect and admiration is dwindling in south africa and south africa has witnessed a violent attack on african migrants. My guest is south africas ministerfor african migrants. My guest is south africas minister for International Relations, Naledi Pandor, she is a longtime servant of the anc but is the anc failing to serve the south African People . Minister Naledi Pandor in cape town, welcome to hardtalk. Thank you very much and good afternoon. Minister, your country, south africa today looks desperately ill at ease with itself. Would you agree . No, i dont think so. I dont think ill at ease, i think south africa is confronted by many very difficult and challenging problems. But given its history, im not surprised that it is confronted by these problems. So i wouldnt
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f