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Bridging the digital divide in 2021
Covid saw rapid acceleration of digisation. Yet 2.5 million Australians remain on the other side of the digital divide. We explore how brands are navigating the line
According to Australia Post’s Inside Australian Online Shopping report released in June this year, Australia saw 47.5 per cent year-on-year growth for online shopping in May 2021 when compared with May 2019, with 32 per cent more households shopping online over the same period.
But not everyone joined the party. According to Telstra and Roy Morgan’s Australian Digital Inclusion Index 2020, despite the explosive growth of digital, as many as 2.5 million Australians remain offline.
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