For targeted advertising, data brokers want to know about our bank accounts, children and illnesses. Our data research shows the dimension of this dubious business for the first time in a European country comparison. Experts call it a
Sweden's data protection watchdog has issued a couple of fines in relation to exports of European users' data via Google Analytics which it found breach the bloc's privacy rulebook owing to risks posed by U.S. government surveillance. It has also warned other companies against use of Google's tool. The fines just over $1.1 million for Swedish telco Tele2 and less than $30,000 for local online retailer CDON are notable as they are the first such fines following a raft of strategic privacy complaints targeting Google Analytics (and Facebook Connect) back in August 2020.