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Inman Handbook On Digital Lead Generation

The classic, quote-worthy film Glengarry Glen Ross isn’t really about real estate. But the desperate action of a lead-parched agent is what sets the drama aflame. The David Mamet-scripted movie, first a Pulitzer-winning play, is something to which almost every real estate agent can relate: the constant ache for new business. As demonstrated by Mamet, finding leads comes much easier for some than it does for others. Lead generation and sales, after all, are skills and you can learn both of them. Thankfully, today’s agents are much more technologically equipped than those desk-sitting, dialing-for-dollars agents of the late-1980s, with their fax machines and touch-tone phones. Big data, software algorithms and chatbots make it much easier to get new business than it was even 10 years ago.

Marco Del Zotto, Author at Inman

Marco Del Zotto Marco Del Zotto was born and raised in Italy between the Alps and Milan. His first career was as a professional athlete, representing Italy as a competitive figure skater at the World Championships. Fueled by his tireless work ethic and competitiv. Read more Marco Del Zotto was born and raised in Italy between the Alps and Milan. His first career was as a professional athlete, representing Italy as a competitive figure skater at the World Championships. Fueled by his tireless work ethic and competitive spirit, Marco has earned a reputation as one of the most respected brokers in the field, bringing over a decade of real estate knowledge and expertise to help clients buy, sell, and invest all over the world.

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