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The "Beyoncé Effect": Revolutionizing Retail through Cultural Strategy

Collins' latest insights focus on what he terms the "Beyoncé Effect" — the ability of brands to forge deep, lasting connections with consumers by tapping into cultural currents. "Like Beyoncé, brands can cultivate a devout following by resonating deeply with their audience's values," Collins explains.
United States Marcus Collins University Of Michigan Ross School Business Ross School Retail Innovation Conference Cultural Strategy Matters

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Cannes Lions reveals 2024 festival programme: Deepak Chopra, Google, Guinness, Jay Shetty, Novo Nordisk, Queen Latifah + P&G's Marc Pritchard

The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity. The Festival runs from 17 to 21 June in Cannes, France. Says Natasha Woodwal, director of cont
United States Jay Shetty Clare Hutchinson Callum Mccahon Lora Lukin Deepak Chopra

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