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Seattle Storm unveil redesigned logo, brand identity Ben Arthur, Seattle P-I
The Seattle Storm on Tuesday unveiled a new logo and brand identity.
The redesigned image features the Space Needle retained from the old logo sitting inside a combination of a basketball and the peak of Mount Rainier. The bottom half of the symbol is the basketball, while the top is the mountain peak.
Below the Space Needle in the center is a light green lighting bolt that “evokes the intensity, power, and purpose of the Storm identity both on and off the court,” according to a press release. The primary colors of the original Storm symbol green, gold and white were also retained.
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