Page 3 - Mark Coad News Today

Mediabrands has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. Using robotic technology, the transformation fully automates repetitive manual tasks across Initiative and UM providing an enhanced career path for talent, and stro

IPG-owned Mediabrands has unveiled a new automated media offering, developed in partnership with software developer UI Path and American tech services firm Cognizant.

There's a talent shortage in Australia at the moment. Digital marketing has been affected by the shortage, so how can you make sure you're hiring the best?

Richard McGowan, media relations and corporate communications consultant for IPG Mediabrands will retire later this year.

July 8 2021, 9:42 am | BY Ricki Green | No Comments The Mentally Healthy Change Group (MHCG), with support from social purpose organisation UnLtd and Never Not Creative, has launched a new ebook, ‘The Return to Workplace Guide for Adland’, to help the industry navigate the challenges of the new world of work and encourage mental wellbeing in the workplace. The guide features advice, tips and inspiration from industry leaders and clinical experts on managing employee and self wellbein...

Mentally Healthy Change Group releases ‘Return to Workplace Guide’ July 8, 2021 9:46 If you or someone you care about is struggling with mental health and needs support, please contact: Lifeline 13 11 14 MensLine Australia 1300 78 99 78 Beyond Blue 1300 22 4636 The Mentally Healthy Change Group, supported by UnLtd and Never Not Creative, has released its new ebook, The Return to Workplace Guide for Adland, to help normalise the conversation around mental health issues. The announcement: Th...

IPG Mediabrands’ Magna appoints managing director almost a year after the departure of Victor Corones April 15, 2021 10:10 Durrant Magna is the group’s media intelligence and investments division, described on its website as ‘the centralised Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. ADVERTISEMENT “Nick and the senior team at Magna have been a leading light for Mediabrands in navigating the most extraordinary year...

How to pitch and what not to do, according to Coad, Dill and Melhuish April 1, 2021 10:27 Marketers and an agency head have called for a revised approach for pitches during the launch of guidelines for a competitive pitch process. The Australian Association of National Advertisers (AANA) and Media Federation Australia (MFA) developed the guidelines to address the flaws identified by advertisers and agencies in a typical tender process. Speaking at a launch webinar, panellist Jenni Dill, CMO at...

Pepsi pitches Australia and New Zealand media account March 10, 2021 10:42 Vandita Pandey assumed the newly-created role in December, and has wasted no time reviewing the brand’s agency relationships. Omnicom Media Group agency PHD has held the media account for 11 years, and last retained it in 2017. “We can confirm we are currently in the process of reviewing our media agency,” a Pepsi spokesperson told Mumbrella. “Once complete we will make an announcement.” ADVERTISEMENT Pandey J...

ADMA adds seven industry leaders to advisory committee March 4, 2021 10:12 The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group. IPG MediaBrands CEO Mark Coad,  Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest a...