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Importance of ethical brand representation | Advertising

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female ge...
Ashutosh Karkhanis Silvio Berlusconi Subhash Kamath Ashwini Deshpande Naaz Patel Arnab Ray

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