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Elon Musk confirmed that the new CEO for Twitter will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.

NEW YORK (AP) — Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since h

The announcement, made via Twitter, of course, comes hours after NBC announced the longtime advertising executive had left the company.

Musk says Linda Yaccarino will focus on Twitter’s business side and he’ll concentrate on product design and technology.

Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.

Elon Musk has confirmed that the new CEO for Twitter, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. Musk said that Yaccarino “will focus primarily on business operations” while he plans to center on product design and new technology at the company, which is now called X Corp. Despite the shift in leadership, experts note that Musk is unlikely to step back from making decisions about Twitter’s technology and policies. Still, some say Yacc...

Linda Yaccarino is a 1985 graduate of Pennsylvania State University,

Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio says

The announcement, made via Twitter, of course, comes hours after NBC announced the longtime advertising executive had left the company.

Elon Musk confirms that the new CEO for Twitter, now X Corp., will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the ad industry.