Page 57 - Mark Evans News Today

Traditional advertising around the Super Bowl reaches new, expensive heights while digital platforms vie to be the second-screen destination of choice.

Last year's Super Bowl was chock-full of ads pushing cryptocurrency assets and platforms. This year, in the wake of an ecosystem-wide crash, things aren't so gung-ho.

Plus Brie Larson as cheese, a Breaking Bad remake and Alicia Silverstone reprising her Clueless character.

Super Bowl LVII commercials from brands like Doritos, Pringles and Michelob Ultra are already rolling in.

Brie Larson as cheese. A "Breaking Bad" remake. Ben Affleck makes it official with Dunkin Donuts.

Cryptocurrency companies grabbed the spotlight during the 2022 Super Bowl, with commercials from a handful of newcomers to advertising’s biggest stage. A year later, the industry has been humbled by a massive downturn in crypto prices, as well as the bankruptcy of several well-known companies.

A new vegan and dog-friendly cafe called Oscars is coming soon to the town of St Neots.

Cryptocurrency companies grabbed the spotlight during the 2022 Super Bowl, with commercials from a handful of newcomers to advertising’s biggest stage. A year later, the industry has been humbled by a massive downturn in crypto prices, as well as the bankruptcy of several well-known companies.

NEW YORK (AP) — How the mighty have fallen.

Cryptocurrency firms will stay on the sidelines of this year's Super Bowl after they were featured prominently during the big game's commercial breaks a year ago.