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How do you solve a problem like... making out-of-home relevant again?

After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the โ€˜#MyHeroesโ€˜ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like... making OOH relevant again? La...
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Sculptural jewellery designs from leading artists

Sculptural jewellery designs from leading artists Sculptural jewellery designs from leading artists Jewellers and artists, from New York to London, have come together to create sleek and sculptural jewellery ย  Wobbly Bits collection,ย pictured right Jewellers and artists often share a love of colour, form and materials that make them natural partners. In this edit of sculptural jewellery designs, rings, bracelets and necklaces take inspiration from everything from classical Greek works to the ...
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Private investors open a door to new flexible funding for SMEs

Private investors open a door to new flexible funding for SMEs Small firms are availing of a range of new alternative funding options as confidence builds in the local economy Paul ODonovan (centre) with members of staff at accountants Paul ODonovan and Associates, Cork. Picture: Gerard McCarthy Fri, 16 Apr, 2021 - 08:54 Joe Dermody Private equity investment options and a range of new alternative funding sources are offering SMEs a choice of viable routes back to business growth. Many SMEs hav...
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Renatus in play for stadium payments outfit Kappture

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