Jonny Bealby, founder of Wild Frontiers:
On Monday, Boris must give us some hope. Having ministers stating it is illegal to book summer holidays (which is plainly wrong) and others saying it’s too early, is driving an unreasonably negative message which might be hard to rebound from.
This week saw the launch of a campaign called Save our Summer, in which more than 600 UK travel companies vowed to allow free transfers or give prompt refunds for anyone booking a holiday that then can’t be taken due to the Covid pandemic. There is therefore almost no risk whatever to the customer and yet this not only gives us in the industry hope, hope we can pass on to our friends and partners around the world, it also gives our customers something to look forward to: a positive impact on our mental health that should not be overlooked.