Page 2 - Mark Kopera News Today

Reddit Details Moat by Oracle Data Cloud Integration It marks the platform’s first viewability measurement collaboration Independent, third-party reporting by Moat will be added to Reddit’s dashboard, Moat by Oracle Data Cloud December 16, 2020 Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views.

Reddit doubles down on ad verification with Oracle deal Reddit has partnered with Moat by Oracle Data Cloud to provide third party verification on ad views in the social news aggregators first viewability measurement collaboration. The integration provides independent verification of the viewability and reach of adverts carried on Reddit. Why is this important? Reddit is reaching out to third parties to verify ad views as its advertiser and user base continues to grow, reaching 52m daily active...