Mark Moeder News Today

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and theyre not competing. Theyre converging, and he talks about why thats fantastic news for marketers.

/PRNewswire/ -- Parks Associates latest research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that...

/PRNewswire/ -- SymphonyAI Media, a SymphonyAI division, today announced that Hearst Television is among the latest media organizations to reap the benefits of...

The Revedia Platform: Revolutionizing Content Revenue ManagementIn the ever-evolving landscape of media and entertainment, managing content revenue has

Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.

Half of OTT subscribers hop between services outside of Netflix

A report from Parks Associates has revealed the way in which OTT consumers in the US are experimenting across the many new services available, finding that outs...

/PRNewswire/ -- A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers...

Those OTT subs moved to different services multiple times over a 12-month period according to a survey from Parks Associates

/PRNewswire/ -- Symphony MediaAI, a leading provider of AI-powered cloud solutions in media and entertainment, today announced that Heidi Chapman has been...