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How Hu's CEO prepped the company for a Mondelez deal

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Mondelez said Tuesday that it acquired paleo chocolate brand Hu, taking complete ownership after making a minority investment in the brand in 2019. CEO Mark Ramadan, who agreed to join Hu not long after Mondelezs initial investment, told Insider that he helped the founders make several changes that made the brand more appealing to Mondelez for a larger relatio...
United States United Kingdom Jason Karp Mark Ramadan Jordan Brown Jessica Karp

Mondelēz International Acquires Well-Being Snack Company

Mondelēz International Acquires Well-Being Snack Company CHICAGO — Mondelēz International is building up its product lineup with the acquisition of Master Holdings, parent company of Hu Products. Hu, which comes from the phrase "Get Back to Human," is a U.S.-based snacking company offering high-quality snacks made from simple ingredients. Founded in 2012 as a family business by Jason H. Karp and siblings Jordan Brown and Jessica (Brown) Karp, Hu began as Hu Kitchen in New Y...
New York United States Mark Ramadan Glen Walter Jasonh Karp Jordan Brown
Source: csnews.com

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