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Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the publics imagination and sparking interest across many industries.

Some of the world's biggest advertisers are experimenting with using AI to cut costs and increase productivity.

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.

Some of the worlds biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs...

Some of the worlds biggest advertisers, including Nestle and Unilever, are using generative AI software to cut costs and increase productivity. However, concerns remain over security, copyright, and unintended biases.

Marketing teams hope generative AI will result in cheaper, faster and virtually limitless ways to advertise products

Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the publics imagination and sparking interest across many industries.

Major advertisers like Nestle and Unilever are adopting generative AI like ChatGPT and DALL-E to enhance productivity and cut marketing costs, despite worries over copyright, security, and possible biases, necessitating human participation.

SCOOP: The move forms part of a wider reorganisation at Choreograph that has also named Krystal Olivieri as North America CEO.