Page 62 - Mark Read News Today

WPP acquires leading data-first European ecommerce consultancy Newcraft

WPP (NYSE: WPP) today announces that it is acquiring Newcraft, a leading, data-first European ecommerce consultancy based in the Netherlands. Newcraft unlocks business opportunities for its global

Industry bullish in build-up to football World Cup but marketing spend an ‘easy cost to cut’ as demand slows

In this edition, Ayanda Thabethe talks to Mark Read from Johannesburg's oldest art gallery. Also on the show, telling stories with fashion from Zanzibar and exploring food trends at Kenya’s "Nairobi Street Kitchen".

It is natural, perhaps, when you are nearing the end of your life, to take stock and look back with some regrets. Whilst most people try to make peace

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

Global CCO Rob Rielly is part of WPP's push to be the most creative company in the world.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.

WPP chief executive recommends brands stay close to customers and get ready to change their work if they need to.

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months