Page 78 - Mark Read News Today

Philippe Krakowsky: IPG’s growth shows ‘a way forward’ for holding company model. From PR Week

Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it faces both reputational questions and growing competition. So how will she approach her two main priorities: supporting clients and agencies on ad plans and working on trust and safety issues?

Meta’s Nicola Mendelsohn promises change: ‘We’re not satisfied with where we are’. From PR Week

WPP acquires a majority stake in branding and design agency Made Thought

Made Thought sells majority stake to WPP agency.

LONDON MARKET PRE-OPEN: Victrex declares special dividend; LSEG buys | Financial News

Communications giant WPP has added to its creative portfolio with the acquisition of a majority stake in branding and design agency Made Thought.

Mumbai: International advertising group WPP has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair. CCG will merge with Wunderman Thompson’s global network offering, Wunderman Thompson Commerce, a platform

Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.