Page 99 - Mark Read News Today

By John McCarthy-23 December 2020 09:00am It’s hard to underplay the impact 2020 has had on individuals and businesses alike As we get ready to shake the dust off 2020, The Drum is rounding up some of the key stories, interviews and work that have shaped the year. Today, senior reporter John McCarthy explores how agencies have navigated the past 12 months — from retuning their business models to pitching via Zoom. In July, the IPA warned of a “grave impact” on UK marketi...

Work by Droga5, an Accenture Interactive Agency. Accenture Interactive, the owner of Droga5, Fjord, Karmarama and The Monkeys, moved back into revenue growth in the last quarter, after a decline in the previous six months because of Covid-19. The digital marketing services arm of consulting giant Accenture reported “building momentum, with a return to low single-digit growth” in the three months to the end of November. Accenture also disclosed for the first time that Accenture Interactive s...

Accenture Interactive returns to growth after six-month decline Covid-19 crisis had significant impact on revenues. by Gideon Spanier Sign in to continue Free email bulletins

linkedin WPP is poised to return to revenue growth with a “punchy” plan to add an extra 10,000 staff, while making £600m in annual savings, including a one third reduction in travel costs. That’s according to Mark Read, the chief executive since 2018, and John Rogers, the chief financial officer since the start of 2020, who told shareholders about their strategy for “accelerating growth” and outperforming rivals as part of a virtual investor day. “The plan we hav...

WPP CEO sees surge in number of clients that want to "join together" creative and media. by Gideon Spanier Sign in to continue Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content PRWe...

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14 shares That holding rocketed in value by £170million yesterday and is now worth around £600million after Blackstone offered to pay 383p per share, at a 42 per cent premium to the price before the offer was revealed. No firm bid has been placed yet – but the likelihood is that Signature will be on the radar for lots of companies looking for a pandemic bargain.  Stock Watch - Fireangel Safety Technology  Smoke and carbon monoxide alarm maker Fireangel Safety Technology Group shot highe...

Unprecedented. Extraordinary. Crazy. Challenging. Desperate. All these adjectives and more are suffering from repetitive strain injury as a brutal year draws to a close. Here are the 10 things that defined the past 12 months at PRWeek for me: 1. Coronavirus lockdown The note from PRWeek owner Haymarket Media’s CEO Lee Maniscalco came through on Thursday, March 12, one week prior to the original planned date for the annual PRWeek Awards ceremony – the Oscars of the PR Industry and the bigges...

Ads giant WPP turns to tech to restore growth after accounting error WPP said £300m of its share buyback programme would be completed in the next three months WPP, the world’s biggest advertising company, set out its plans to restore revenue growth to pre-pandemic levels by 2022, a year ahead of expectations. The company, which owns agencies such as Ogilvy, Grey and GroupM, saw net sales fall by 8.4 per cent this year as lockdowns hit many of their clients. The firm has been...

linkedin WPP is poised to return to revenue growth with a “punchy” plan to add an extra 10,000 staff, while making £600m in annual savings, including a one third reduction in travel costs. That’s according to Mark Read, the chief executive since 2018, and John Rogers, the chief financial officer since the start of 2020, who told shareholders about their strategy for “accelerating growth” and outperforming rivals as part of a virtual investor day. “The plan we have set out is very a...